Privacy Policy

Effective date: February 6, 2022


This privacy policy (“Privacy Policy”) provides you with details of how we collect and process your personally identifiable information data through your use of our website and our membership site, at the subdomain (collectively, the “Sites”)

Martin Finestone Professional Corporation o/a Legal Adjacency (“Legal Adjacency”, “we”, “us,” “our”) is responsible for your Personal Information.

In this Privacy Policy “Personal Information” means personally identifiable information about you or information that would allow someone to identify or contact you.

Personal Information excludes anonymized or aggregate data.


This Privacy Policy applies to Personal Information collected through the Sites. By accessing or using the Sites, you confirm to us your consent to the practices described in this Privacy Policy and in our terms of service.

This Privacy Policy does not apply to third-party services, websites, or applications we may link to through the Sites. When you use one of these links to leave the Sites, we encourage you to review the privacy policies that apply to the services, websites, or applications you choose to access.

We may change this Privacy Policy occasionally and, if we do, we will provide conspicuous notice on the Sites and update the effective date at the top of this page. Any such amendments to this Privacy Policy will be effective as of the updated effective date. By accessing or using the Site on or after the updated effective date, you confirm to us you consent to the changes as posted.


We are responsible under privacy laws for the Personal Information in our possession or control. We have established policies and procedures to protect Personal Information and have appointed a Privacy Officer to oversee privacy matters for our business.

You can reach for any privacy concerns at the following:

Email address: or

Postal address:

Martin Finestone Professional Corporation o/a Legal Adjacency

312 Hiawatha Dr., Waterloo, Ontario, Canada, N2L 5H5

It is essential that the information we hold about you is accurate and up to date. Please let us know if at any time your Personal Information changes by emailing us at


We may collect data about you by you providing the data directly to us (for example by filling in forms on the Sites, registering for a service, or by sending us emails).

We may automatically collect certain data from you as you use our website by using cookies and similar Tracking Technologies (defined below).

Generally, we will only use your Personal Information:

  • for the purposes explicitly described to you when you provided us with the information;
  • to send you newsletters, publications, and other communications that may interest you and which you opt-in to;
  • for internal business analytics, such as understanding the demographics of visitors to the Sites;
  • to better understand and respond to the preferences and needs of to develop and manage our business and operations;
  • to create, improve, market, sell and promote our services;
  • to detect and protect against error, negligence, breach of contract, fraud, theft, and other illegal activity, and to meet our insurance requirements;
  • as permitted by, and to comply with, applicable legal or regulatory requirements or provisions; and
  • to create Aggregate Information (defined below) that, after being aggregated and anonymized, can no longer be used to identify you.

We may process these categories of Personal Information we receive from you:

Customer Data. Customer data includes data relating to any purchases of goods or services such as your name, title, billing address, delivery address email address, contact details, purchase details, and limited payment details. We use this data to supply the goods or services you have purchased and to keep records of such transactions.

Communication Data. Communication data includes any communication you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication you send us. We process this data to communicate with you, for record keeping and for the establishment, pursuance, or defense of legal claims.

Usage Data.  We may also automatically collect certain information about your access to and usage of the Sites or our services (“Usage Information”). We collect such information through the device you use to access and use the Sites. We also collect Usage Information by use of cookies and other tracking technology (collectively, “Tracking Technologies”). Usage Information includes your device type, operating system, browser type, IP address, MAC address, information the websites or application from which you navigated to the Sites, information you input into the Sites (such as search terms in the search bar), pages you access on the Sites, how long you spend on a particular page on the Sites, any links you click on, and similar information.

We use Usage Information: (i) to improve and customize the Sites for users like you; (ii) to examine the effectiveness and response of visitors to information and content we put on the Sites; (iii) for business analytics purposes, such as determining usage patterns on certain pages or features on the Sites; (iv) for security and maintenance purposes; (v) from Tracking Technologies as described below; (vi) to create Aggregate Information (defined below); or (vii) other uses consistent with applicable law.

Marketing Data. Marking data that includes data about your preferences in receiving marketing from us and our third-parties, including Tracking Technologies, and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws, and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.

We may process your Personal Information without your knowledge or consent where this is required or permitted by law.


Legal Adjacency and its third-party vendors (including Google Analytics, which provides other privacy notices here) may use Tracking Technologies, such as cookies and pixel tags, to collect Usage Information.

“Cookies” are small files saved onto your device or browser through your web browser that allows us to collect certain Usage Information, and “pixel tags” are tiny graphics with unique identifiers embedded on the Sites that allow us to collect certain Usage Information.

Tracking Technologies do not, by themselves, collect Personal Information. However, we may use Tracking Technologies to, for example, identify that the device you are using has accessed certain parts of the Sites and may associate that information with Personal Information you have voluntarily provided us. You have choices for the use of Tracking Technologies and may disable them. Please see “Managing Your Information”, below, for more information.

We use cookies for these purposes:

Necessary cookies. These cookies are required for you to use some important features on our website, such as logging in. These cookies collect no Personal Information.

Functionality cookies. These cookies provide functionality that makes using our service more convenient and makes providing more personalized features possible. For example, they might remember your name and email in comment forms, so you don’t have to re-enter this information next time when commenting.

Analytics cookies. These cookies are used to track the use and performance of our website and services.

Advertising cookies. These cookies are used to deliver advertisements relevant to you and to your interests. They are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization.


We may use the information we collect to create “Aggregate Information”, which is aggregated and anonymized information that cannot be used to identify any natural person, to develop statistics and analytics about the Sites. Though Aggregate Information may come from Personal Information, it is not Personal Information because it cannot be used to identify you or any natural person.


If you prefer not to accept cookies or wish to disable or use of Tracking Technologies, most browsers and mobile devices allow you to change your settings to notify you when you receive cookies or other Tracking Technologies are being used, and to choose whether to accept/allow them. Most browsers also allow you to disable or delete existing cookies or to automatically reject future cookies. Disabling cookies may impair your use of the Sites.

You can remove cookies stored in your computer via your browser settings. You can control some third-party cookies by using a privacy enhancement platform such as or For more information about cookies, visit

Certain Tracking Technologies we use relate to advertising networks, and through those technologies we may share certain Usage Information such as IP addresses. No Personal Information is shared with these advertising networks, but the information we share with those advertising networks might be combined with other information about you that those networks may have collected from other sources. To learn more about advertising networks and how to opt out of sharing information with them, please click here and here.

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt out page.


Pages on the site may include embedded content (e.g., videos, images, articles, and so on.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


Sometimes, Legal Adjacency relies on third parties to provide us with certain services at our request and under our instructions. These third parties include cloud hosting services, web design services, data analytics services, information technology services, customer relationship management services, communications platforms and related analytics services, marketing automation, payment processing, and other similar technology infrastructure or business operations services providers.

Where third parties perform services for us, we may share Personal Information, Usage Information, Aggregate Information, or other information collected consistent with this Privacy Policy with those third parties, but only as necessary for such third parties to provide us with the requested services and only in a manner consistent with this Privacy Policy.

In addition, we may share information we collect with other third parties, but only in these circumstances:

(i) to comply with applicable law or legal process, including litigation or governmental requests;

(ii) to enforce this Privacy Policy, our terms of service, or any other legal or contractual rights;

(iii) to secure and protect the Sites, including by detecting technical issues, security threats, or fraud;

(iv) as part of an acquisition by a third-party of all or substantially all of Legal Adjacency’s assets, or as part of a merger or reorganization, where sharing information is necessary; or

(v) as necessary to protect the rights, property, or safety of Legal Adjacency, our clients, visitors to the Sites, or the public.


We have put in place security measures to prevent your Personal Information from accidentally being lost, used, altered, disclosed, or accessed without authorization. We also allow access to your Personal Information only to those employees and partners who have a business need to know such data. They will only process your Personal Information on our instruction, and they must keep it confidential.

We have procedures in place to deal with any suspected Personal Information breach and will notify you and any regulator of a breach if we are legally required to.

We cannot guarantee the absolute security of the Sites or systems, and we therefore do not warrant that your safeguards will prevent the loss, theft, and unauthorized access, disclosure, alteration, misuse, or destruction of the information we collect.

If we learn of any incident that may compromise the privacy or security of information we collect, we may notify you or others (including law enforcement or governmental authorities) consistent with applicable law. If you provided us with your email address, you agree that we may communicate with you electronically about the privacy and security of information we collect.

The Sites cannot respond to “Do Not Track” signals received from web browsers or devices.


We will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for, we look at its amount, nature, and sensitivity, potential risk of harm from unauthorized use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

Sometimes we may anonymize your Personal Information for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Under data protection laws you have rights in relation to your Personal Information that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your Personal Information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is unfounded, repetitive, or excessive or refuse to comply with your request.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Information (or to exercise any of your other rights). This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Sometimes it may take us longer than a month if your request is complex or you have made several requests. Here, we will notify you.


Legal Adjacency is a corporation established in Canada. By providing Personal Information to us, you acknowledge and agree that your Personal Information may be transferred to and stored servers in Canada, which may be located outside the country or other governmental jurisdiction in which you reside.

You also consent to your Personal Information and any related data being transmitted outside of Canada, even when transmitted between destinations within Canada. Personal information and data located or transmitted outside of Canada will be subject to the laws of other jurisdictions.